Christie’s Corner

  Growing up I would watch Television and read books at a higher frequency than most children because I wasn't allowed to go out. So my memory for commercials was like a steal trap. In Chapter five of "Visual Communication Design:An Introduction to Design Concepts in Everyday Experience" the word redundancy shows up, in which the definition "is the consistent and t imed repetition of a message, often across multiple channels and formats, in order to build audience recognition. Advertising campaigns and branding depend on such repetition of related messages"(184). Some advertisers can turn this redundancy on it's head as a sort of smear campaign if they choose. The book references Joe Camel, the mascot for Camel cigarettes and changed that to Joe Chemo to raise awareness for lung cancer caused by smoking. The ad works primarily because we, the audience, understand the reference.  In reading this particular chapter,I couldn't help but remember the infamous...

Note: the ad I am referring to in this post is not this picture, it was hard to find again because it was a fleeting moment    . According to chapter  three of "Visual Communication Design: An Introduction to the Design Concepts in everyday Experience" Attention is the process of selectively focusing on one aspect of the sensory environment while ignoring other things that seem less important or less worthy of consideration"(35). So much of advertising is focused heavily on grabbing the attention of people in any way fitting. While reading the textbook I realized that they talked about, color, text, perspective, and etc. But, I find that one important factor that should have been included was timing and environment. If you remember, two blog post ago, I mentioned that an issue with the Pepsi commercial was that it was particularly tone deaf to its environment. Which is true for a lot of ads lately. As I sit here writing this blog post, I should note that I'm draw...

     While doing this past week's Metaphor Assignment, I found myself filled with stress that Mad Men's Peggy Olsen and Don Draper would describe as inspiring. So much of the assignment was me trying to figure out what my audience would want to see and how my audience would react to what I was showing them. And this was all done while not knowing who my audience really was. The difficulty came even further when I couldn't even figure out what my work really meant. When designing any sort of advertisement it seems imperative that there be some kind of connection to the work as a designer. Putting as much love and care for the work makes it feel personal and the audience will sense that, and ultimately gravitate towards your work. As I attempted to do the poster for this project, there was an immediate gravitation for me to do what made sense to my audience verses what made sense to me as the designer. My attempts to appeal to an overall audience was lost when I couldn...

    This week's video on perception arose a question that I often find myself recounting in my personal and professional life. Which is the idea the perceiving is believing and believing is perceiving, even when it's not intentional. A company or creator's lack of attention or mindfulness to a detail can often lead to angry consumers. Sometimes a creator's approach to being inclusive and "woke" can often also cause them to be tone deaf. There are currently two examples of this. One example is the 2017 Pepsi commercial with supermodel Kendall Jenner, in which the idea was that Jenner had the ability to solve  the issue of police brutality by simply giving everyone a can of Pepsi. While in theory, this commercial seemed to be socially aware and almost raise more awareness to the issue of police brutality, the other issue was that it was completely and undeniably tone deaf. The commercial itself received so much backlash that finding the video on the internet is ...