Too soon for Comfort?

Note: the ad I am referring to in this post is not this picture, it was hard to find again because it was a fleeting moment "
Note: the ad I am referring to in this post is not this picture, it was hard to find again because it was a fleeting moment 
 



. According to chapter  three of "Visual Communication Design: An Introduction to the Design Concepts in everyday Experience" Attention is the process of selectively focusing on one aspect of the sensory environment while ignoring other things that seem less important or less worthy of consideration"(35). So much of advertising is focused heavily on grabbing the attention of people in any way fitting. While reading the textbook I realized that they talked about, color, text, perspective, and etc. But, I find that one important factor that should have been included was timing and environment. If you remember, two blog post ago, I mentioned that an issue with the Pepsi commercial was that it was particularly tone deaf to its environment. Which is true for a lot of ads lately. As I sit here writing this blog post, I should note that I'm drawing inspiration from the fact that I saw an ad for an Advent Calendar….in September. Yes, the saying that Christmas comes earlier and earlier each year has never really been true to me till today. The beauty company advertising the Calendar failed to consider two things; one, it is too early and two, financially no one is in a particularly stable place to be making such purchases. In the wake of COVID-19, more and more Americans are either losing their jobs or depending on living paycheck to paycheck. Despite the ad being bright and cheery with its green and red hues, as well as its swirly lettering that remind me of Rudolph the Red Nosed Reindeer movie title, that meaning was lost. Lost in the worries and pure confusion of the time period that I am living in.

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